Luo Yonghao, a famous livestreamer selling tech and home products online, withdrew from the online business after more than two years of success in Chinese e-commerce. Experts believe that the Party’s political taboos have made him quit just as other influential hosts have.
Luo started his e-commerce livestreaming business in 2020, after his smartphone company Smartisan got into debt. He gained popularity from his first three-hour show in which he sold over $15.5 million in goods.
