Retailers Bringing Chinese Livestream Shopping Events to Americans

Retailers Bringing Chinese Livestream Shopping Events to Americans
Silvia Rivera (in background) attending a livestreaming event from a studio in Shanghai to offer products on an Aliexpress channel in Spain, on October 23, 2020. HECTOR RETAMAL/AFP via Getty Images
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News analysis

U.S. companies are beginning to adopt an online retail model widely used in China: livestreaming e-commerce.

Fan Yu
Fan Yu
Author
Fan Yu is an expert in finance and economics and has contributed analyses on China's economy since 2015.
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