Chinese Winery Hiring Two US Nobel Prize Winners to Lead R&D Fails to Impress Investors

Chinese Winery Hiring Two US Nobel Prize Winners to Lead R&D Fails to Impress Investors
A bottle of "baijiu," or "white liquor" is China's most popular drink. Liu Jin/AFP/Getty Images
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Recently, Qinghai Spring, China’s famously pricey liquor company, said it had hired two American Nobel Prize winners as co-chief scientists.

Qinghai Spring announced on July 14 that, during a three-year term, the scientists will not only be responsible for the company’s scientific research, talent training, recommendation and introduction of high-level talent, but will also attend company-related PR activities to promote the company’s image.