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China’s Sluggish TV Sales Blamed on Poor Content and Broader Cultural Issues

Analysts link falling sales to tighter content controls, income inequality, and weak domestic demand.
China’s Sluggish TV Sales Blamed on Poor Content and Broader Cultural Issues
News coverage of President Donald Trump's meeting with Chinese leader Xi Jinping in South Korea is shown on a television outside a shopping mall in Beijing on Oct. 30, 2025. Adek Berry/AFP via Getty Images
Michael Zhuang
Michael Zhuang
3/18/2026|Updated: 3/18/2026
0:00

Television sales in China are dropping, and a top electronics executive says the decline may be more about the content on the screens than the hardware itself.

During China’s biggest annual political meetings—known as the “Two Sessions”—held in Beijing from March 4 to March 12, Li Dongsheng, founder and chairman of Chinese electronics company TCL Technology and a deputy in China’s rubber-stamp congress, told reporters that a key reason for weak TV sales in China is that “TV programs are no longer attractive.”
Michael Zhuang
Michael Zhuang
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Michael Zhuang is a contributor to The Epoch Times with a focus on China-related topics.
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