China’s education industry was dealt a heavy blow when Chinese authorities announced a policy of “double reduction” in education in July. As part of that, New Oriental, the country’s largest education provider, stopped teaching supplementary courses in K-12 education. In order to survive, the company looked for other means to make a living, including overseas online Chinese courses and live commerce.
Chinese media recently discovered that New Oriental is now offering online Chinese language courses in the United States, which the company has confirmed. The project was launched as early as August but only attracted media attention recently.