When Kentucky Fried Chicken (KFC) rolled out a promotion in China that included a Psyduck toy in its kids meals, the cartoon figure quickly became immensely popular as people started using it in memes making fun of the COVID restrictions.
June 1st is Children’s Day in China. KFC and the Pokémon Company launched a children’s meal package, that included a free Pikachu or Psyduck toy. The Psyduck meal became so popular that supplies soon ran short.