As Chinese Consumers Pinch Pennies, China’s Hotel Industry Flounders Through Fall Holiday Season

A general view shows empty streets during the second stage of a COVID-19 lockdown in the Yangpu district in Shanghai on April 1, 2022. STR/AFP via Getty Images

As China’s economy continues to flounder and Chinese consumers pinch pennies, the Chinese hotel industry is struggling, even during the normally busy holiday season that includes October’s National Day week and November’s “Double 11” holiday—Nov. 11, also known as Singles Day.

Hotels in China began an aggressive price war in preparation for the Nov. 11 holiday after the week-long National Day holiday from Oct. 1 to Oct. 7, which some industry professionals deemed “the worst golden week.”