High-end cosmetics command a hefty price. So it’s no surprise that when the makeup maven behind Extraordinary Life Makeup Artistry–who likely blindfolded can tell eyeliner from eyebrow pencil–walked into a Sephora store and saw the price tag of the devastation, she probably really did cry “atrocity,” where the less aware among us might have muttered “killingly funny.”
Parents who not only bring their children on inappropriate outings but let them run rampant are the worst … look at this, $1,300 worth of MUF destroyed by an unattended child a Sephora.??? pic.twitter.com/za7B60ocjY
— ? (@sharplikeafox) November 14, 2017
When Brittany Nelson strutted into Sephora on Saturday, Nov. 11, she caught sight of a wrecked eyeshadow tester palette worth a whopping $1,300, and appalled began snapping photos. She and her companion were so disturbed by the sight they said that we nearly “passed out when we saw this atrocity.” Certain that what she was witnessing was the handiwork of a child gone wild, she blasted negligent parenting on her Facebook fanpage.
“$1300 of Make Up Forever eye shadow destroyed at Sephora tonight due to a small child. I’m sure he/she thought they were like finger paints and had no idea how naughty they were being. Tons of destroyed product and [expletive] Sephora cast members are a not a happy place to be,” she wrote in a post gone viral.
Nelson went on to say that while she’s brought her own daughter into makeup shops on occasion over the years, she enforces “a strict ‘hands in pockets’ rule” and keeps excursions to less than 10 minutes, lest they degenerate into seek-and-destroy sorties.
“Mammas, please shop for your makeup without your tiny humans. It’s not fun for you … or them … or the expensive product,” she said in her post.
Store staff swiftly cleaned up the mess on the floor, according to Insider. But the chaos continues online, where viral photos of the wrecked palette clearly rubbed some people the wrong way. Over 20,000 reactions, 19,000 comments and 25,000 shares have flooded in, some cheering Nelson on, others complaining the makeup maven missed the mark and is engaging in mom-shaming.
I just saw a post of the tester shadows at Sephora being destroyed by some kid while the mom shops and I’m so TRIGGERED
— ryen (@heartkilllcr) November 15, 2017
Its one thing if your child makes a mess in the #salon, its another thing completely when I hear you say to your child “Its ok, they get paid to clean it up.”
— Steve Dresel (@BeautyBizBrain) November 14, 2017
I have 3 small kids. Whenever I go anywhere with them, every two minutes (max!!) I’m doing a head count. That woman whose child ruined the Sephora display is careless & self-absorbed. It’s my job to make sure my kids aren’t destroying store property. Period.
— Belinda (@belindalaurie) November 15, 2017
Others criticized Nelson’s post, saying that it’s unrealistic to expect parents to leave their kids behind when shopping.
It’s not easy to just leave your kids behind. The note should be to make sure you keep an eye out on your child while you shop https://t.co/EjpNhxwtn5
— Shadina Adia ?? (@heybuddy1) November 15, 2017
I brought my six year old cousin into a Sephora with me. She just tried on the makeup like a normal person :/
Maybe it’s more about letting children know that things are not to be destroyed https://t.co/eg6JLoAcCn
— mangu mami (@Gabba_Oddviedo) November 15, 2017
Whatever the balance of opinions under Nelson’s Facebook may suggest about whether parents ought to take their children into beauty superstores with easy access to makeup displays, there may be another good reason parents should be wary of unfettering their children in these places.
“Using a dirty makeup tester in a store can potentially spread infections if they have been contaminated. Moist environments—like those in lipsticks or liquid makeups—may allow bacteria or viruses to grow, putting a new user at risk,” said Mount Sinai Hospital’s Director for Cosmetic & Clinical Research in Dermatology, Joshua Zeichner, to The Lookbook. “Bacteria can cause skin infections like impetigo while viruses may cause cold sores.”