Chicken stands out as New Zealanders’ most popular dinner choice with roast chicken leading the preferred meal choices in a survey that was carried out by Colmar Brunton.
The results of the survey which interviewed 1017 people were not unexpected said New Zealand’s Poultry Industry Association.
“That reflects the ongoing popularity of chicken for New Zealand consumers,” says executive director Michael Brooks in a media statement.
For weight conscious Kiwis it represented a good source of lean protein, a value-for-money item and is a meat that a household cook could whip up into a meal with ease.
“The growth in sales of chicken to become the leading source of protein in the Kiwi diet also reflects health and nutritional trends towards leaner meats,” said Mr Brooks.
The survey found the most popular New Zealand meal was roast chicken, with second place going to a mix of chicken meat and vegetables. Steak and vegetables came in third place, with chicken curries rounding out the top four.
“On average, New Zealanders eat about 31kg of chicken each per year and chicken has been the number one choice for protein for the past ten years at the supermarket. Consumption of chicken meat has more than doubled since accurate records began in 1986 when annual consumption was just 14kgs,” said Mr Brooks.
The importance of chicken in the New Zealand diet has shot up over the last three decades compared to other meat categories, confirmed a Statistics New Zealand survey published last year.
Poultry prices rose 124 per cent between March 1981 and June 2010 compared to a 259 per cent increase in food for the same time period.
However, over the same period mutton, lamb and hogget, the price of which rose 366 percent, and beef and veal, which rose 254 per cent in price, have declined in importance.
Statistics N.Z. concluded that kiwis have voted with their wallets by buying more poultry and less of the other categories of meat.
The results of the survey which interviewed 1017 people were not unexpected said New Zealand’s Poultry Industry Association.
“That reflects the ongoing popularity of chicken for New Zealand consumers,” says executive director Michael Brooks in a media statement.
For weight conscious Kiwis it represented a good source of lean protein, a value-for-money item and is a meat that a household cook could whip up into a meal with ease.
“The growth in sales of chicken to become the leading source of protein in the Kiwi diet also reflects health and nutritional trends towards leaner meats,” said Mr Brooks.
The survey found the most popular New Zealand meal was roast chicken, with second place going to a mix of chicken meat and vegetables. Steak and vegetables came in third place, with chicken curries rounding out the top four.
“On average, New Zealanders eat about 31kg of chicken each per year and chicken has been the number one choice for protein for the past ten years at the supermarket. Consumption of chicken meat has more than doubled since accurate records began in 1986 when annual consumption was just 14kgs,” said Mr Brooks.
The importance of chicken in the New Zealand diet has shot up over the last three decades compared to other meat categories, confirmed a Statistics New Zealand survey published last year.
Poultry prices rose 124 per cent between March 1981 and June 2010 compared to a 259 per cent increase in food for the same time period.
However, over the same period mutton, lamb and hogget, the price of which rose 366 percent, and beef and veal, which rose 254 per cent in price, have declined in importance.
Statistics N.Z. concluded that kiwis have voted with their wallets by buying more poultry and less of the other categories of meat.
Friends Read Free