Charitable Donations Fall by 11 Percent

Donations to the nation’s biggest charities dropped 11 percent last year.
Charitable Donations Fall by 11 Percent
11/24/2010
Updated:
11/24/2010
Donations to the nation’s biggest charities dropped 11 percent last year, the worst drop in two decades, according to the Chronicle of Philanthropy. The results at the end of 2010 are not expected to be much better. According to the Center on Philanthropy at Indiana University and its research partner Giving USA Foundation, contributions fell to $303.75 billion in 2009, down from $315.08 billion in 2008.

Given that raising money for charities has become more difficult, nonprofits are finding it important to set themselves apart in their efforts to raise money. With government and other funding expected to decrease, nonprofits are appealing to corporate philanthropy.

According to massnonprofit.org, John Fish, chairman and CEO of Suffolk Construction Company, Inc. is a significant contributor to nonprofits, and says selecting where to give is a matter of priorities.

“All causes are compelling, but the business community selects partners based on how passionate they are about their mission and whether they have a strategic plan that connects the dots to their goals,” says Fish on the website.

Patrick Rooney, executive director and director of Research at the Center on Philanthropy said in the Chronicle of Philanthropy, “It takes 3-5 years to recover to prior levels of giving following recessions, so charities need to plan and budget conservatively.”

When talking about ways to raise money he followed by saying, “This is a time to get board members involved in stewardship activities. They can have a very positive impact on fundraising throughout their direct stewardship activities such as letters, personal visits, and phone calls.”

According to massnonprofit.org, Kate Walsh, president and CEO of Boston Medical Center, nonprofits need to give donors a reason to connect with them.

She added, ”People want to give to a winner” and said one way that a nonprofit can make its case is to show it is doing something special.