Many people scratched their heads when rumors first emerged that Apple planned to launch a gold iPhone in addition to its standard silver and gray/black colors. Gold jewelry had been making a comeback, of course, but the color choice seemed gaudy for an iPhone.
In some markets, that was indeed the case and the new iPhone was considered a bit gaudy in gold. But Apple CEO Tim Cook has finally explained why Apple decided to start making gold iPhones, and the decision appears to have been the correct one.
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There’s really only one word you need to know: China.
In an interview with the Chinese-language version of Bloomberg Businessweek, Apple CEO Tim Cook confirmed that China played a huge role in Apple’s decision to introduce a gold iPhone. The gold color is considered lucky in China and is hugely popular in the greater China region, which is now Apple’s second largest market for iPhone sales.
