A clothing boutique in Hannam-dong, Seoul is the flagship store for the Steve J & Yoni P clothing line. This brand is loved by many fashionistas, and entertainment world celebrities like Lee Hyori, Gong Hyo-jin, Kim Hyun-a, and Krystal.
Their designs are both eccentric and lavish. Their first collection debuted at London Fashion week in 2007, and it brought them instant success.
Steve J and Yoni P are known to have humorous personalities, which is one of the reasons they are friendly with many celebrities, and are also widely followed. They are also very popular in Korean fashion and entertainment circles.
Their designs cater to today’s youth, who are boundless and free-spirited, with multi-layering styling that are full of personality. Their newest collection features a lot of stripes capturing this season’s trend.
The interior design of their flagship store has a relaxing street style vibe, and one can spot a lot of cat motifs.
Hallyu World is an E*Star Entertainment production focusing on Korean Celebrity and Lifestyle Trends.