Cara Delevingne adds another campaign to her extensive modeling endorsements.
“Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality,” said Johanna Bussinelli, chief marketing officer of Colour Cosmetics at Coty, in a statement.
“With her bold, modern look, fierce fashion sense, and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.”
— Rimmel London (@rimmellondonuk) April 13, 2016
Delevingne said she is honored to join the Rimmel team. “It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles,” she said.
The London-based model joins other London models, Kate Moss and Georgia May Jagger, as an ambassador.
This is the second campaign Delevingne has inked in less than a month. She recently signed on to become the new face of Yves Saint Laurent’s, La Collection de Paris couture.
The 23-year-old model, who recently revealed she suffers from depression—resulting in a hiatus from the runway—will hold a press conference on Snapchat on April 15.