San Francisco Store Implements ‘One-on-One’ Shopping To Combat Thefts | Rachel Michelin

Rachel Michelin, president of the California Retailer’s Association, discussed the challenges of retail theft in California and efforts to address this complex problem. Michelin acknowledged that retail theft has taken a toll, with some stores leaving San Francisco due to constant shoplifting. However, she expressed hope that recent legislative actions aimed at holding repeat offenders accountable could help curb this “death by a million cuts.”

Michelin highlighted prevention methods like an independent retailer asking for customer IDs, but noted each store must find what works best. She urged consumers to be mindful of potential stolen goods when shopping and report any suspicious activity. While retail theft affects all stores, Michelin acknowledged its particular impact on small, family-owned businesses.

At the same time, Michelin recognized retail theft stems from various root causes like addiction and mental health issues. Her goal is targeting repeat offenders while helping those with underlying conditions receive support. She is working with legislators and district attorneys to strengthen laws around aggregation limits and felony classifications in a way that deters criminal behavior without being overly punitive.

Overall, Michelin sees promise in recent legislative efforts to curb retail theft at multiple levels from thieves to fencers. However, changing entrenched issues like this will take sustained effort over time from all parties. The complex challenges of retail theft demand nuanced solutions that balance enforcement with rehabilitation.

*Views expressed in this video/article are opinions of the author and do not necessarily reflect the views of California Insider.