Mark Baatz moved to Los Angeles from Canada in the 1980s and took a sales job at a small tow truck dealership run by his father and a partner. Over the next 37 years, he helped grow the business through recessions, legal setbacks, and a changing city. He built a team that stayed together, bought property, and worked to keep the business steady through uncertainty. This is a story about staying in business rather than scaling it, and what that kind of work requires in Los Angeles.
How a Family-Run Truck Business Survived LA’s Shifting Industrial Landscape | Mark Baatz
How a Family-Run Truck Business Survived LA’s Shifting Industrial Landscape | Mark Baatz
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