Some 10 months ago, Hossein Hassani (who it appears is called Hoss by all) assumed the mantle of managing director for Cadillac Canada. As 2017 was not only a good year for the man, personally, but Cadillac as a brand achieved its highest Canadian sales ever with 13,330 units sold. “That’s five years in a row of increased sales,” Mr. Hassani interjected with pride.
On a busy media day at the 2018 Canadian International AutoShow (CIAS) we met up with Mr. Hassani and chatted generally about Cadillac and how it carves a unique path to remain relevant in a crowded market place.
