LONDON—Cadbury’s is among one of the first companies in the UK to have an online advertisement banned under new rules that crack down on junk food ads aimed at children.
In the ruling on July 4, the UK’s Advertising Standards Authority (ASA) banned the chocolate company from marketing a storybook called “The Tale of the Great Easter Bunny,” which features children hunting for Cadbury-branded purple Easter eggs, because the ad was directed at children.
