Zulily sued Amazon for its “anticompetitive” behavior aimed at forcing the company to end its discounted pricing practice which caused “substantial revenue losses” for the firm.
Amazon has become the world’s biggest online marketplace through “anticompetitive conduct that destroys its competitors and raises prices for consumers everywhere,” the Dec. 11 lawsuit stated. It cited a Federal Trade Commission (FTC) complaint against Amazon to state that the retail giant has “specifically targeted” Zulily as an emerging online superstore at least since 2019. “Amazon could not tolerate Zulily’s ‘primary strategy’ to offer consumers the ‘lowest price online’ or its displaying Amazon’s prices next to Zulily’s to show consumers that Zulily’s were better.”
