By Gabriela Rodríguez
If before, entrepreneurship required emotional strength and the firm decision to do so, during the pandemic, for many it became a priority, awakening the entrepreneurial spirit that some carry inside and pushing that dream of having a profitable business of their own. To this, we must add the digital reality in which we live, where the strengths that entrepreneurs require are not limited only to having an attractive product or service, or to knowing perfectly the market and what you sell. It has to do more with the skills to carry out digital businesses, lead teams, projects, processes, among others.
Faced with this new panorama, which is increasingly digital, entrepreneurs have sought to adapt and innovate to keep their businesses afloat, and although this crisis brings unprecedented challenges, it also provides an opportunity to meet new needs. In this case, it is important that you reflect on what skills you have and which ones you need to continue developing in order to start your business.
Many do not take this part seriously. However, it is essential to know and develop the necessary skills to undertake, so through this space, I want to talk to you about the most important ones.
1. Resilience, a Basic
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One of the most important characteristics that entrepreneurs must have is resilience. This ability to face challenges and adapt to everything is vital, especially in these challenging times, where uncertainty is sometimes the only sure thing we have. Resilience helps entrepreneurs to take the risks that come and to overcome crises. One of the most common mistakes is to surrender to the first mistake or failure, as this is part of the learning curve and no one could say that they started without making a mistake. In addition, looking for new solutions to a problem is key to learning and developing creativity, and only in this way can one persist in the face of adversity, being essential for those who want to undertake. In other words, celebrate mistakes and create a culture of work with your team to make it a practice that strengthens innovation in all members of your venture.
