Companies

X Corp. Sues Social Media Startup Over Bid to Claim ‘Twitter’ Brand

‘TWITTER is one of the world’s most recognized brands, and it belongs to X Corp. Simply put, a rebrand is not an abandonment of trademark rights,’ X said.
X Corp. Sues Social Media Startup Over Bid to Claim ‘Twitter’ Brand
A Twitter app icon on a mobile phone in Philadelphia on April 26, 2017. Matt Rourke/AP Photo
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Elon Musk’s X Corp. has sued a social media startup company named Operation Bluebird Inc., accusing it of trying to “steal the world-famous Twitter brand.”

In a lawsuit filed on Dec. 16, X claimed that the Twitter brand is alive and well and still owned by Musk’s company. Operation Bluebird on Dec. 2 requested the U.S. Patent and Trademark Office cancel X’s Twitter trademarks, arguing abandonment of the brand.
Troy Myers
Troy Myers
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Troy Myers is a regional reporter based in St. Augustine, Florida. His background includes breaking, criminal justice, and investigative writing for local news, producing on a national morning newscast in Washington, D.C., and working with an award-winning, weekly investigative news program. In his free time, he enjoys spending time with his dog at the beach.