Why Steve Jobs’s Passion for Calligraphy Is an Important Example for You

Why Steve Jobs’s Passion for Calligraphy Is an Important Example for You
Steve Jobs of Apple Computer celebrates the release of a new Apple iPod family of products at the California Theatre in San Jose Calif., on Oct. 26, 2004. Tim Mosenfelder/Getty Images
Entrepreneur
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By Douglas Crowe
In 1972, Steve Jobs took a calligraphy class at Reed College based on campus posters he saw after dropping out. The poster fonts themselves were artistic enough to catch his eye, and he audited this class, despite knowing the class would earn him no credit towards a degree.

Today, designers and marketers alike have nearly unlimited fonts and creative user interfaces for our digital devices. In a world dominated by ones and zeros, we all owe Jobs a debt of gratitude for bringing creativity into the world of technology.

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