Why Are Real Estate Companies Advertising They Will Buy Your House?

Why Are Real Estate Companies Advertising They Will Buy Your House?
These services rely on the appeal of avoiding the hassle and uncertainty involved with marketing a home for sale. Sean Locke Photography/Shutterstock
|Updated:
Dear Monty: We are not planning on selling our home just yet. One of the curious observations we have is that real estate companies have started to promote buying our home within the last year. The idea is that by selling directly to a real estate company, we can avoid the hassle and uncertainty involved with marketing our home for sale. We looked at a trade-in program 20 years ago when we bought our last house and felt it was costly and one-sided. What is causing this new shift?
Monty’s Answer: There have been at least two significant changes over the past 20 years that affect how some companies market real estate services today.
Richard Montgomery
Richard Montgomery
Author
Richard Montgomery is the founder of PropBox, the first advertising platform to bring home sellers and buyers directly together to negotiate online. He offers readers unbiased real estate advice. Follow him on Twitter at @dearmonty or DearMonty.com
Related Topics