By Nick Wolny
Whether you’re an executive, a content creator or a full-blown entrepreneur, you have to communicate with stakeholders and clients alike to move the needle. Too often, entrepreneurs place too much emphasis on social media posts, paid ads or the next shiny new marketing strategy, when in fact good writing alone can be enough to move the needle.For the longest time, I was one of the former and not the latter. After years of haphazard experimentation in marketing and social media, developing a singular focus on written content is what has helped me jumpstart my business. If Morning Brew’s acquisition last year taught us anything, it’s that consumers are happy to hand over their attention to quality writing, and this attention is incredibly lucrative; the company generated around $20 million in 2020 at over 25 percent profit.
