Multiple brands touting conservative values have been launching and gaining market share amid the current economic climate where an increasing number of consumers are reacting harshly to—even boycotting—companies promoting progressive ideologies, especially transgenderism.
NBA player Jonathan Isaac, for example, announced the launch of his UNITUS apparel brand in a tweet on June 2. Pitched as an “alternative” to retail brands that are going woke, UNITUS is scheduled to launch in August. “UNITUS is a sports and apparel company, and the basis of it for me is freedom. You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac told Prager U’s Amala Ekpunobi for the documentary “Unwoke Inc.”
