By Jeremy Knauff
You may not realize it, but you are running a media company. You are, I am, and every other entrepreneur is as well.
The reality is that we all are—whether we want to or not. This is because of how the business ecosystem has evolved over the last several years, and it is true regardless of your industry or the size of your business.
Today, your company is simultaneously both your primary business and a media company.
This means that in order to be successful in the coming years, we will have to produce content in all forms. This includes text, graphics, audio, and video content. The amount of content we have to produce will continue to increase.
Why Do We All Have a Media Company Today?
A lot has changed over the last decade or so.
The combination of social media and high-speed internet has given people more ways to engage with others at scale. Traditional media is becoming fragmented. And the world has become noisier than ever, with marketing messages popping up at every turn.
As a result, entrepreneurs are being forced to produce more content to stay relevant in the eyes of their audience. That content will live on social media, Amazon, and even your own website.
This is essentially turning all competitive brands into media companies.
That doesn’t mean that media will become your core business. Only that you will have to produce media in order to remain competitive. A lot of media.
So how do we do that?
