The Ultimate Fighting Championship (UFC) announced that Bud Light will become its official sponsor as part of a partnership with Anheuser-Busch, despite the beer facing a significant months-long boycott over its decision to promote a transgender influencer.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement about the partnership on Tuesday. “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”
