Twitter’s new “X” brand logo may face a difficult time getting trademarked as hundreds of other firms already own trademarks on the alphabet.
On Monday, Twitter started replacing its famous blue bird logo with a single, stylized letter: X. The X.com web domain now redirects users to Twitter.com. After buying Twitter in October 2022, Elon Musk changed the network’s corporate name to X Corp. However, the rebranding effort could lead to multiple challenges, according to legal experts, since many companies already own trademarks on the letter.
