In a landmark decision, the top court in the European Union has ruled that Facebook parent company Meta cannot use personal data gathered from its own platforms or from external sources for targeted advertising without adhering to strict limits and restrictions under the bloc’s privacy laws.
The ruling, hailed as a victory by privacy advocates, was issued on Oct. 4 by the Court of Justice of the European Union. The decision was a response to a lawsuit brought by Austrian activist Max Schrems, who has long campaigned for stricter enforcement of the EU’s General Data Protection Regulation.