Top EU Court Rules Against Meta, Limits Use of Personal Data for Targeted Ads

The court decided that Meta can no longer process user data indefinitely, even from users who consent to personalized ads
Top EU Court Rules Against Meta, Limits Use of Personal Data for Targeted Ads
A smartphone displays Facebook CEO Mark Zuckerberg unveiling the META logo, in Los Angeles on Oct. 28, 2021. Chris Delmas/AFP via Getty Images
Tom Ozimek
Updated:
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In a landmark decision, the top court in the European Union has ruled that Facebook parent company Meta cannot use personal data gathered from its own platforms or from external sources for targeted advertising without adhering to strict limits and restrictions under the bloc’s privacy laws.

The ruling, hailed as a victory by privacy advocates, was issued on Oct. 4 by the Court of Justice of the European Union. The decision was a response to a lawsuit brought by Austrian activist Max Schrems, who has long campaigned for stricter enforcement of the EU’s General Data Protection Regulation.
Tom Ozimek
Tom Ozimek
Reporter
Tom Ozimek is a senior reporter for The Epoch Times. He has a broad background in journalism, deposit insurance, marketing and communications, and adult education.
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