These Beer Brands Are Eating Up Bud Light’s Business Amid Dylan Mulvaney Backlash

Cans of Bud Light sit in a cooler in Baltimore, Maryland, on June 30, 2023. Rob Carr/Getty Images

Bud Light’s weekly sales have continued to drop following its marketing connection with a transgender influencer in April, while four of its rivals are seeing increases, according to recent data.

For the week ending on July 15, the Anheuser-Busch-produced light beer saw its sales tumble about 26.1 percent year-over-year, according to data provided to news outlets by Bump William Consulting citing NielsenIQ. That’s worse than the 23.6 percent sales drop for the week ending July 4, the data show.