The Power of Social Influence

The Power of Social Influence
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By Kim Walsh Phillips
Imagine you are in a small town, away on business and are starting to get hungry. You notice there are two restaurants in the town square: One has two cars in the parking lot—you are guessing a server and the cook’s car—and the other has 20. Which one are you going with?

Your brain will most likely pick the safer option, and no matter what they’ve got on special this evening, you are going with the one that has the cars in the lot.

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