By Mike Koenigs
The number one reason most businesses never scale and ultimately fail is that they don’t understand who their perfect customer is. In other words, who they want to be a hero for.In this article, I’ll show you how we craft our “Hero Magnet” which leads to being able to craft extremely focused sales messages that rapidly convert prospects into buyers for products and services in the $10,000, $100,000, and even $1,000,000 or greater offers in just one or two conversations.
