The Most Common Influencer-Marketing Mistakes and How to Avoid Them

Influencer marketing may seem like the new gold rush in digital marketing, but most brands are doing it wrong.

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By Pierre Subeh

It’s no surprise that brands are always looking for new and innovative ways to acquire new customers and communicate with their current ones. During the past decade, businesses were forced to adapt to a more consumer-oriented approach if they wanted to remain relevant. After all, a strong communication channel with consumers is directly correlated to repeat sales and continued brand loyalty.

With more attention available on social media now than ever before, most brands are beginning to explore influencer marketing. This goes hand-in-hand with the value of this communication channel: Consumers are glued to social media, using it as a source of news, information, communication, distraction, and entertainment. Whether you are personally an Instagram fanatic or prefer one of the many other social-media platforms, you must look into expanding your brand’s footprint in this digital space if you want to run a successful company.