The FTC Bars TurboTax Maker Intuit From Advertising Free Services

The FTC Bars TurboTax Maker Intuit From Advertising Free Services
FILE PHOTO: The logo of financial software company Intuit is displayed at the Collision conference in Toronto, Ontario, Canada June 23, 2022. REUTERS/Chris Helgren/File Photo
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The Federal Trade Commission (FTC) is banning Intuit from advertising its TurboTax product as free when most customers were in fact ineligible.

In a final order issued Monday, the FTC upheld a September ruling that the popular tax filing software engaged in deceptive advertising and prohibited Intuit from advertising its services as free unless it’s free for all customers, or the company “clearly and conspicuously” discloses eligibility.