Tesla’s sales slump in Europe extended into August, with sharp declines in key markets underscoring the U.S. electric vehicle (EV) maker’s struggles against rising Chinese competition and a consumer backlash against CEO Elon Musk.
Fresh data from French car industry group Plateforme automobile show Tesla registrations down by 47.3 percent year-over-year in August, while the overall French passenger car market rose by 2.2 percent to 87,850 vehicles. Over the first eight months of 2025, French new-car registrations were down by 7.1 percent, although Tesla’s 39.4 percent drop far outpaced the market.