Super Bowl Sunday Bud Light Sales See Major Decline

Struggling beer brand sees its sales drop by 50 percent over last year’s total.

Bud Light, made by Anheuser-Busch, on a store shelf in Miami, Fla., on July 27, 2023. Joe Raedle/Getty Images

While Super Bowl Sunday beer sales jumped overall, Bud Light saw sales drop by about half, according to an analytics firm.

Beer drinkers apparently still are boycotting the brand months after it became embroiled in a controversy involving a transgender social media influencer.