Not a big fan of the Pillsbury Doughboy’s bouncy paunch? You’re not alone, and Big Food is taking note.
As consumers increasingly lean toward fruits, vegetables, grains, and meats unsullied by preservatives and sweeteners, food makers including J.M. Smucker Co., General Mills Inc., and Conagra Brands Inc. are looking to reshape portfolios to shed slow- or no-growth units. Instead, they’re looking to refocus on foods that can boost revenue in a world where Millennials—with roughly $4 trillion in spending power—and Gen Z buyers rule.
