Investment

Retail Investing Soars Amid Low Savings—What it Means for Equity Markets

Retail trading accounted for 20 percent to 25 percent of total activity this year, according to trading data from J.P. Morgan.
Retail Investing Soars Amid Low Savings—What it Means for Equity Markets
The American flag and a sign for Wall Street are shown outside the New York Stock Exchange, Monday, July 15, 2013 in New York. AP Photo/Mark Lennihan
Panos Mourdoukoutas
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This year marked another year in which retail investors joined Wall Street in droves, shaping the short- and long-term direction of asset prices and the economy.

According to analysts at JPMorgan, retail investors moved $300 billion to Wall Street in 2025, up from $197 billion in 2024. This figure exceeds the previous peak of about $270 billion during the 2021 retail trading surge.

Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”