Quaker Foods Renaming ‘Aunt Jemima' Brand

Quaker Foods Renaming ‘Aunt Jemima' Brand
A box of Aunt Jemima pancake mix sits on a stovetop in Harrison, N.Y., on June 17, 2020. Courtney Dittmar/AP Photo
Zachary Stieber
Zachary Stieber
Senior Reporter
|Updated:

Quaker Foods on Wednesday said it’s renaming “Aunt Jemima” and removing the image of the black woman who was the face of the brand.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” Kristin Kroepfl, vice president and chief marketing officer for Quaker Foods North America, said in the announcement.

Zachary Stieber
Zachary Stieber
Senior Reporter
Zachary Stieber is a senior reporter for The Epoch Times based in Maryland. He covers U.S. and world news. Contact Zachary at [email protected]
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