Paramount Skydance Corporation on Jan. 8 took its $30-per-share all-cash bid for Warner Bros. Discovery (WBD) directly to shareholders, escalating a takeover fight after WBD’s board rebuffed further engagement and urged investors to back a rival deal with Netflix.
Paramount said its bid offers greater value and certainty than Netflix’s cash-and-stock agreement, which it said has become less valuable as Netflix shares have fallen and includes what Paramount described as hidden risks.
“$30.00 per share in cash is easy to value,” Paramount said, contrasting its proposal with what it characterized as an increasingly complex and uncertain Netflix transaction.
“Paramount’s analysis ... shows the total value of the Netflix transaction to WBD shareholders today is $27.421–unmistakably inferior to Paramount’s $30.00 in cash,” the media giant said.
Paramount urged WBD shareholders to tender their shares—selling them directly to Paramount for $30 per share in cash—into its takeover offer before a Jan. 21 deadline, effectively bypassing the WBD board.
“Our offer clearly provides WBD investors greater value and a more certain, expedited path to completion,” David Ellison, chairman and CEO of Paramount, said in a statement. “Throughout this process, we have worked hard for WBD shareholders and remain committed to engaging with them on the merits of our superior bid.”
WBD Board Backs Netflix Bid
Paramount’s decision to double down on its takeover offer—along with its direct appeal to stockholders—comes a day after the WBD board formally recommended that shareholders reject Paramount’s bid, saying it remained inferior to Netflix’s proposal across several key measures.“Our binding agreement with Netflix will offer superior value at greater levels of certainty, without the significant risks and costs Paramount’s offer would impose on our shareholders,” Di Piazza said.
The deal, unanimously approved by both boards, would see Netflix acquire WBD’s film studio and streaming assets, including HBO and HBO Max, while WBD spins off its global linear television networks into a separate, publicly traded company known as Discovery Global.
Paramount also took aim at the economics of the Netflix deal, saying that the stock component has declined in value and that the Discovery Global spin-off could be worth little or nothing to shareholders once debt and corporate overhead expenses are allocated.
“This means that the Netflix transaction–which is already headlined as a cash-and-stock mix–is likely to deliver even less cash than its stated headline value,” Paramount said. “By contrast, Paramount’s proposal is 100% cash and definitionally completely certain.”
Netflix, for its part, has praised WBD for reaffirming the merger agreement between the two companies. Ted Sarandos and Greg Peters, co-CEOs of Netflix, said in a Jan. 7 statement that the streaming giant’s offer provides the “greatest value” to shareholders, consumers, content creators, and the entertainment industry more broadly.
“By joining forces, we will offer audiences even more of the series and films they love—at home and in theaters—expand opportunities for creators, and help foster a dynamic, competitive, and thriving entertainment industry,” Sarandos and Peters said.
A Netflix–WBD tie-up has drawn scrutiny from politicians and market watchers alike, with concerns focusing on market concentration in streaming.
Paramount has pitched its offer as a more certain alternative to the Netflix deal, which may face heightened antitrust scrutiny.







