No, You’re Not Imagining It—Package Sizes Are Shrinking

Bottles of Gatorade, a 32 fluid ounce (L) and 28 fluid ounce, in Glenside, Pa., on June 6, 2022. Matt Rourke/AP Photo

It’s the inflation you’re not supposed to see.

From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide.