Netflix to Test Lower-Price Plans as It Seeks More Asian Users

Netflix to Test Lower-Price Plans as It Seeks More Asian Users
Netflix CEO Reed Hastings delivers his opening address during day one of the Netflix See What's Next: Asia event at the Marina Bay Sands on Nov. 8, 2018 in Singapore. Photo by Ore Huiying/Getty Images for Netflix
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Netflix Inc. said it will test a lower-priced version of its film and television streaming service in some markets to boost sales.

The company hasn’t committed to lowering prices anywhere, but does want to experiment, Chief Executive Officer Reed Hastings said in an interview Nov. 9. He didn’t say when or where the test would be conducted.