Elon Musk has said that Apple has “fully resumed” advertising on Twitter, adding that the tech giant is the largest advertiser on the platform, as tensions appear to be simmering down between the two companies.
The comments were made during a Twitter Spaces conversation on Saturday, which featured more than 90,000 listeners. Later on Sunday, Musk said in a post, “Just a note to thank advertisers for returning to Twitter,” which could suggest other companies are also in the process of coming back to the platform after a call for a boycott and public dissociation with Twitter since Musk’s takeover.
