Meta’s Twitter Alternative Sees Declining Engagement

Meta’s Twitter Alternative Sees Declining Engagement
The Threads logo is displayed on a cell phone in San Anselmo, Calif., on July 5, 2023. Justin Sullivan/Getty Images
Efthymis Oraiopoulos
Updated:
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The social media platform Threads, owned by Facebook’s Meta and being promoted as a Twitter competitor, is losing more and more users, while its leadership says that new features are coming to remedy the situation.

Threads was launched in July and hit a peak of 100 million sign-ups initially. However, it has been on a free fall for two weeks, having lost 70 percent of its daily users, meaning only 13 million people are using it daily, according to market intelligence firm Sensor Towers, as cited by The Wall Street Journal.

Efthymis Oraiopoulos
Efthymis Oraiopoulos
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Efthymis Oraiopoulos is a news writer for NTD, focusing on U.S., sports, and entertainment news.
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