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McDonald’s Expands Value Menu, Heating Up Fast-Food Competition

The fast food giant is reintroducing its Extra Value Meals, effective Sept. 8.
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McDonald’s Expands Value Menu, Heating Up Fast-Food Competition
McDonald's restaurant signs in East Palestine, Ohio, on Feb. 9, 2023. Gene J. Puskar/AP Photo
Panos Mourdoukoutas
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News Analysis
McDonald’s is intensifying the price competition in the fast-food industry by reintroducing the Extra Value meals, which bundle an entrée with fries and drinks.
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Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”