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Lululemon’s Overseas Strategy Pays Off in a Challenging Retail Environment

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Lululemon’s Overseas Strategy Pays Off in a Challenging Retail Environment
The Lululemon logo is displayed on a Lululemon store in Pittsburgh on June 3, 2024. Gene J. Puskar/AP Photo
Panos Mourdoukoutas
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Lululemon’s overseas strategy is paying off. The company is delivering strong sales in international markets that compensate for the continued weakness in the U.S. market.

This week, the Vancouver-based athletic apparel company reported top- and bottom-line financial results for the third quarter of fiscal year 2024, which beat analysts’ estimates.
Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”