Lululemon’s Lawsuit Against Costco Highlights the Rise of Fashion ‘Dupes’

Lululemon’s Lawsuit Against Costco Highlights the Rise of Fashion ‘Dupes’
Lululemon fashions are displayed in company store windows in New York on March 25, 2021. Mark Lennihan/AP Photo
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NEW YORK—Fashion “dupes,” or less expensive versions of high-end clothing and other accessories, are just about everywhere these days. They’re also drawing some businesses into legal battles.

In the latest example, Lululemon slapped a lawsuit against Costco on Friday, accusing the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure apparel.