If you mentioned the word “athleisure” 10 years ago, the odds were in favor of a blank stare in return. Then again, the same would have happened for words like “iPhone” or “Facebook.”
Lululemon Athletica created a new market for active wear. It was able to imbue its leggings and crop tops with so much quality, practicality, and chic, that women were ready to hand over hundreds of dollars for a workout outfit.
