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Krispy Kreme Shares Plunge on Weak Earnings and McDonald’s Partnership Pause

As part of its expansion plans, the company aims to boost sales at Walmart, Target, Kroger, and convenience stores.
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Krispy Kreme Shares Plunge on Weak Earnings and McDonald’s Partnership Pause
Glazed doughnuts at a Krispy Kreme store in Chicago on May 5, 2021. Scott Olson/Getty Images
Panos Mourdoukoutas
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News Analysis

Krispy Kreme had a tough week on Wall Street, with its shares losing almost a third of their value due to disappointing revenues and earnings and news that it was pausing its partnership with McDonald’s.

Panos Mourdoukoutas
Panos Mourdoukoutas
Author
Panos Mourdoukoutas is a professor of economics at Long Island University in New York City. He also teaches security analysis at Columbia University. He’s been published in professional journals and magazines, including Forbes, Investopedia, Barron's, IBT, and Journal of Financial Research. He’s also the author of many books, including “Business Strategy in a Semiglobal Economy” and “China's Challenge.”