Kraft Heinz Will No Longer Launch Products in US With Artificial Colors

Petroleum-based chemicals in food offer no nutritional benefits and adversely impact children’s health and development, said HHS Secretary Robert F. Kennedy Jr.

Heinz products on a grocery store shelf in New York on March 25, 2015. Brendan McDermid/Reuters

Kraft Heinz said on June 17 that it will not launch any new products with artificial colors in the United States and will remove the additives from its existing product portfolio by the end of 2027.

According to the company, nearly 90 percent of its U.S. products (by net sales) are already free of food, drug, and cosmetic (FD&C) colors.