Kraft Heinz Will No Longer Launch Products in US With Artificial Colors

Petroleum-based chemicals in food offer no nutritional benefits and adversely impact children’s health and development, said HHS Secretary Robert F. Kennedy Jr.

Heinz products on a grocery store shelf in New York, on March 25, 2015. Brendan McDermid/Reuters

Kraft Heinz said on Tuesday that it will not launch any new products with artificial colors in the United States and will remove the additives from its existing product portfolio by the end of 2027.

The company added that, by net sales, nearly 90 percent of its U.S. products are already free of food, drug, and cosmetic (FD&C) colors.